Palm Urgent Care & Mental Health (“Palm Urgent Care,” “we,” “us,” or “our”) is committed to protecting the privacy of our patients and the visitors to our website. This Privacy Policy explains how we collect, use, and safeguard information you provide to us.
1. Information we collect
We collect the following categories of information:
- Identifying information— full name, date of birth, and email address.
- Contact information— mobile phone number and mailing address.
- Health information— reason for visit, insurance information, and other protected health information (PHI) you choose to provide.
- Communication preferences— whether you consented to receive SMS text messages, your preferred contact method, and your preferred language.
- Website usage— standard analytics such as pages visited, referring URL, browser type, and approximate region. We use Google Analytics 4 and Cloudflare Analytics for this purpose. We do not link analytics data to your patient record.
2. How we use information
- To schedule, confirm, and remind you of appointments.
- To deliver care and follow up with you about your visit.
- To send transactional and operational text messages or email communications you have consented to receive.
- To comply with applicable laws, including the Health Insurance Portability and Accountability Act (HIPAA) and California state health-privacy laws.
- To analyze and improve the operation of our website and care services.
3. Mobile information and SMS — not shared with third parties
Your mobile phone number and SMS opt-in consent will not be sold, rented, leased, shared, or transferred to any third party for marketing or promotional purposes. We share mobile information only with the messaging-service vendor that delivers SMS messages on our behalf, and only for the purpose of delivering those messages. Any such vendor is contractually required to keep this information confidential and to use it only for SMS delivery on our behalf.
For full details about the SMS program — including consent, opt-out, message frequency, and rates — see our SMS Terms & Conditions.
4. HIPAA and protected health information
Palm Urgent Care is a HIPAA-covered entity. Any Protected Health Information (PHI) you provide is handled in accordance with HIPAA and our Notice of Privacy Practices. We will only use or disclose PHI for treatment, payment, healthcare operations, or other purposes permitted or required by law. You can request a copy of our full Notice of Privacy Practices at any of our clinic locations.
5. Cookies and analytics
Our website uses essential cookies for site functionality and optional analytics cookies (Google Analytics 4, Cloudflare Analytics) to understand site usage in aggregate. Analytics data is not linked to your patient record. You can disable non-essential cookies in your browser settings.
6. Your rights
Depending on the laws of your state of residence (including California's CCPA and CMIA), you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information, subject to applicable record-retention laws.
- Withdraw consent for SMS messages at any time by replying STOP.
- Withdraw consent for email by clicking the unsubscribe link.
- Lodge a complaint with the appropriate regulator.
To exercise any of these rights, contact us at [email protected] or call (619) 354-6494.
7. Data security
We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, or destruction. No system is perfectly secure, however, and we cannot guarantee absolute security.
8. Children's privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 except when a parent or guardian provides such information in connection with scheduling pediatric care.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post any updated version at this URL and revise the effective date above.
10. Contact
Palm Urgent Care & Mental Health
1185 E Main Street, El Cajon, CA 92021
Phone: (619) 354-6494
Email: [email protected]